NIKE TOMA / Free Practice – Casablanca
At the intersection of sport, culture, and design, I had the incredible opportunity to collaborate with Nike Football and FREE PRACTICE for the TOMA Casablanca event.
My creative contribution to this project focused on defining the visual identity of the team’s jersey. Specifically, I designed the custom wordmark and crafted the bespoke typography for the country's name, ensuring a powerful and culturally resonant look on the pitch. The goal was to channel the vibrant local energy and rich Moroccan heritage into a modern, high-performance football aesthetic.
Working alongside such a passionate collective of creators was an incredibly inspiring experience from start to finish.