Fri-son
Fri-son collaboration for one year, 2022 I collaborated with Fri-Son to celebrate and highlight North African and Middle Eastern culture. Drawing from my own roots, I wanted to explore themes that resonate with my heritage. I had the opportunity to work with two incredible artists—one from Marrakech and the other from Lebanon.
Together, we created visual designs for Fri-Son’s communication throughout the year, blending cultural influences with modern aesthetics. This collaboration was about more than just visuals; it was about sharing stories, bridging cultures, and celebrating diversity through art.